This alarming trend not only limited to Chandigarh but it nationwide phenomenon as study conducted across 8,000 Indians living across metros
Chandigarh, July 19, 2018: The study revealed that more than 70.2% of Chandigarh residents never or rarely sleep@10 and around 29.6% sleep less than six hours daily. In fact, the most alarming facet is that only a dismal 15.4% of respondents actually slept at 10pm.
Unfortunately, this alarming trend is not only limited to Chandigarh but it is a nationwide phenomenon as the study was conducted across 8,000 Indians living across the metros. To get undisturbed sleep and thereby derive various health and productivity benefits, Godrej Interio has introduced a special posture support zone in the newly launched exclusive mattress store which offers the customers with the entire range of Godrej Interio Mattresses including the revolutionary Posture Support Mattress.
Godrej Interio has created a very strong footprint in the category of health mattresses owing to a slew of scientifically and ergonomically developed mattresses. The Posture Support range, a patented design by Godrej Interio is designed to support the body posture while sleeping and it comes in three variants suited for different body types – Lean (40-60kg), Medium (50-90kg) and High Built (80-100kg). Through #SleepAt10 initiative, Godrej Interio aims to create awareness amongst the people about how important sleep is to not just one’s physical wellbeing but also ones mental health. The mattress brand also brings forth the negligence that lies in identifying a mattress and how this is impacting the socio-economic fabric of the nation.
The 700 square foot store is located in Sec.22-D, Tricity area one of the main markets for furnishing products with the presence of leading mattress brands. To get undisturbed sleep and thereby derive various health and productivity benefits, Godrej Interio has a special posture support zone which offers the customers with the entire range of Godrej Interio Mattresses including the revolutionary Posture Support Mattress. The steady boom of residential colonies near the store makes it an ideal outlet to relish mattresses by Godrej Interio, in the vicinity and the region likewise.
Manish Bhatt, Zonal Head North, Godrej Interio, said, “Godrej Interio has a strong foothold in northern region owing to its huge brand recall and significant customer base in the region. Through this exclusive mattress store we intend to focus on improving Chandigarh people’s lives and building healthier communities. It is a tremendous opportunity for us to tap the retail furniture market and plan new ventures. Our expansion strategy will also involve strengthening of the brand’s presence in Chandigarh and Northern India, contributing nearly 30 and 100 crore rupees respectively annually to overall home business revenue. We aim to capitalise on our mattress business in Chandigarh through this new mattress store catering to this specific market.”
Speaking on the occasion, Rupinder Pal Singh (Product Head-Mattresses): said “We have unwaveringly believed that people’s good health leads to thriving societies. A mattress may sound trivial but we spend more time on it than with our near and dear ones. Quality sleep is essential for healthier communities and through this exclusive mattress store we earnestly endeavour to make a positive contribution in the lives of Chandigarh residents.”