Su-Kam enters automotive segment with launch of “Automate” batteries in Punjab

Chandigarh, October 11, 2013: Su-Kam Power Systems Limited, the leading player in the power back-up industry in India, has marked its entry into the Automobile segment in Punjab with the launch of Su-Kam ‘AUTOMATE’ automotive battery.  Available in different capacities, Automate is suitable for different vehicle types – be it hatch backs, sedans, SUVs, trucks, buses or tractors. Automate is available across cities in Punjab through Su-Kam’s extensive dealer network. The product, backed by a strong in-house R&D, is in line with Su-Kam’s efforts to design customised solutions for specific niche market needs. Automate has been tested in Southern and Western India markets and with the Punjab launch a phased rollout has began in North India.

Speaking on the launch of this new range of product, S. B. Ganguly, Board of Director at Su-Kam said, “With the launch of the Automate, we have now entered the Automotive battery segment. With our best in class technology, products and after sales service, we are confident that we shall be occupying a substantial market share in the Automotive battery segment soon. Backed by technological innovations, our range of Automotive batteries have been designed to ensure that the vehicle runs smoothly despite rough terrains or extreme weather conditions.”

Automate is specially designed to handle the vehicles’ power needs in any possible condition. Su-Kam Automate is powered by the All Weather Technology (AWT), a unique feature that ensures reliable performance for the vehicle in all terrains and weather conditions. Excessive heat and over charging are the two main reasons for shortening battery life of our vehicles; Backed by the All Weather Technology (AWT) Su-Kam Automate ensures superior performance even in the most demanding conditions. Automate is sure to deliver superior power throughout its entire life span, thus making it the right choice for every vehicle owner. www.cityairnews.com