Suryakumar Yadav signs up with JioCinema as its brand ambassador
The World No. 1 T20 batsman pads up for a New ‘360-degree’ Showcase
City Air News
Mar 14, 2023 05:51
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Mumbai, March 14, 2023: World No. 1 T20 batsman Suryakumar Yadav was announced as JioCinema’s Brand Ambassador. The association will amplify TATA IPL’s digital streaming partner’s vision of making cricket viewing synonymous with digital through a series of initiatives and social media collaborations featuring the Indian batting sensation.
Suryakumar, who has been one of the most prolific run-getter in white ball cricket over the past 18 months, will deepen fan engagement towards JioCinema’s digital proposition and offerings this TATA IPL.
“I am pleased to collaborate with JioCinema for the upcoming season of the Indian Premier League. JioCinema has been revolutionising the digital viewing experience for sports fans across the globe with their world-class presentation that is affordable and accessible. With the constant innovations on digital platforms making it a preferred option for fans, I look forward to this exciting partnership,” said Suryakumar Yadav.
“Suryakumar Yadav represents the same qualities that we stand for – world-class innovation, unmatched thrill and the need to keep fans entertained and engaged,” said Viacom18 Sports CEO Anil Jayaraj. “Our presentation of the TATA IPL will reflect Suryakumar’s flamboyant 360-degree style batsmanship, giving the consumer the whole nine yards of consuming sports on digital with no boundaries of accessibility, affordability, and language.”
