Suta, the much-adored artisanal lifestyle brand launches its new store in Hyderabad

Hyderabad: Suta, one of India’s fastest-growing artisanal brands, is all set to mark its footprints  in the city of pearls- Hyderabad, bringing ethically-made Indian clothing to the city. Located in the posh Jubilee Hills precinct, the newly launched store will be a one-stop destination for Hyderabad’s shoppers’ apparel and lifestyle needs.
 
Hyderabad has a special connection with Suta – this city has been one of the most frequently requested destinations for Suta Bazaar, Suta’s traveling exhibition, and the brand’s products have been enthusiastically received in this city. Co-founders Sujata and Taniya Biswas are also partial to the city’s historic charm and its artisan clusters, which they are eager to explore further.
“Hyderabad holds a special place in our hearts as one of our most beloved cities. Its rich history, vibrant culture, delectable cuisine, and warm people have always left us in awe. The immense love and support shown by our customers here towards our brand, products, and story made it an easy choice to set up our store in this city”, says Sujata.
 
“Nestled in the heart of the Telugu film industry and surrounded by picturesque neighborhoods, this area exudes a timeless charm - much like Suta. Our aim is to provide customers with an authentic Suta experience and also broaden our reach to newer, more diverse audiences.” shares Taniya.
 
Spread over 1,766 sq. ft., the store has been designed to offer an expansive but also intimate and immersive shopping experience. The design is undeniably Suta, understated, sensitive, timeless and elegant, and the location has been chosen keeping in mind given its upmarket and glamorous vibe, and easy accessibility. The store’s décor and theme are also deeply intertwined with the cultural roots of  the city-  exquisitely carved wooden frames, glimpses of kadappa stone, and a deep love and respect for artisans scenting our sarees, blouses, menswear, home décor and accessories. In the store you’ll find a deep admiration for India’s artisanal heritage, a space that is intimate but spacious, cozy niches and mirrored walls that are functional but undeniably beautiful, and above all, a store that is undeniably Suta.
 
The brand Suta is a contemporary design house that specializes in creating a range of attire that blend traditional handicrafts with a fresh design perspective. Adorned by numerous celebrities, including Madhuri Dixit, Vidya Balan, Kangana Ranaut, Mithila Palkar, Komal Pandey and more, Suta’s crafted inspirations are hailed for their bold designs, elegant aesthetics and ease of wear.