Taapsee Pannu joins Panasonic’s brand ambassador bandwagon alongside Varun Dhawan for its Smartphone Business


Panasonic launches A3 and A3 Pro Smartphone with Taapsee Pannu.

Features in the new TVC with fellow Bollywood actor Varun Dhawan
New Delhi, August 9, 2017: Panasonic India, the leading consumer electronics brand today announced the appointment of Bollywood celebrity Taapsee Pannu, as the brand ambassador, in addition to Varun Dhawan, the existing brand ambassador for its Smartphone Business. The company also commenced its new Ad campaign titled ‘SO MUCH TO DO’ for its power packed Eluga series featuring both Taapsee Pannu and Varun Dhawan. The campaign is about exploring, creating, and trying what you’ve never done with Panasonic Eluga smart phones, the perfect smartphones to get started. The 360 degree campaign will be supported on television, Print, OOH, Cinema and Digital platforms.
Speaking about the association with Taapsee Pannu, Mr. Sarthak Seth, Head - Brand & Marketing Communications, Panasonic India & South Asia, said, “We were looking for a fresh face, Taapsee perfectly embodies our corporate identity for smartphone business in actions, values and voice. Her authentic approach to living a technology oriented lifestyle on a daily basis reflects both our Smartphone range and connects with the brand personality.
Ms. Taapsee Pannu said, “We, as film actors, lead a very hectic lifestyle and have so much on our list every day. I believe it is important to take out time for yourself and do things which you have never done. I am happy to be a part of this association, representing a trustworthy brand like Panasonic is itself an honour. The cutting edge technology and product design that goes into Panasonic smartphones differentiate it from the rest.”

Wednesday, August 9, 2017