Taneira and JJ Active Present an Unforgettable Saree Run Experience in Pune

Pune, September 29, 2024: Taneira, a TATA product has joined forces with JJ Active, a renowned Bangalore-based company, to host a remarkable event that reimagines the timeless beauty of the saree. 

On Sunday morning, the Pune University was brought to life with over 2400 women, draped in a stunning assortment of vibrant sarees, gathered in a powerful celebration of strength, femininity, freedom, and fitness. The run was flagged off by Mr. Ambuj Narayan, CEO, Taneira and Coach Pramod from JJ Active.

The Taneira Saree Run emphasizes the seamless integration of tradition and contemporary fitness, showcasing how the saree—often associated with culture and heritage—can be a graceful companion to active, contemporary lifestyles. By blending elegance with empowerment, the event inspires women to challenge stereotypes and transcend limitations, proving that strength and grace coexist in perfect harmony. Building on the success of previous runs in Kolkata, Pune, Bangalore, and Hyderabad, the initiative fosters a sense of community, celebrating fitness, fashion, and personal expression. It redefines the saree not merely as attire but as a versatile symbol of elegance, tradition, and individuality, encouraging women to embrace it as an everyday reflection of their unique style, beyond special occasions.

Speaking at the event, Ambuj Narayan, CEO, Taneira said, “At Taneira, we are passionate about celebrating the saree as a vibrant expression of femininity and empowerment. The Saree Run not only highlights the elegance but also reinforces our commitment to redefining it as an essential part of a modern, active lifestyle. Our collaboration with JJ Active has allowed us to amplify this message, showcasing how the saree can beautifully merge with dynamic living and personal expression. Through this event we aim to inspire women to embrace their heritage while confidently asserting their strength and individuality.”

Coach Pramod from JJ Active added, "The Saree Run was launched in Bengaluru eight years ago. With Taneira's wholehearted support over the past two years, the initiative has grown from a local run into a national movement. Today, the Taneira Saree Run is a statement of affirmation that women can celebrate their unique styles while prioritizing their health emphasizing empowerment, inclusivity and well-being.