Tanishq unveils its splendid festive collection- ‘Alekhya’

Chandigarh, September 27, 2022: This festive season, immerse yourself in the sheer magic of untold tales about Indian art and celebrate its golden lineage with glory. Tanishq, India’s largest jewellery retail brand from the house of Tata has announced the launch of its festive collection ‘Alekhya’. Reminisce the beauty of age-old, rich Indian art forms as the magnificent ‘Alekhya’ collection takes its inspiration from the most notable Miniature and Pichwai paintings.

The stunning festive collection reimagines royal splendor, and showcases the inspiration from Indian paintings which have been designed into stunning contemporary jewellery pieces. This year’s, Tanishq’s festive collection is a one-of-a-kind that exude intricate craftsmanship and vivid hues, much like the ancient art form. Alekhya is a seamless blend of intricacy, heritage and traditional designs with modern sensibilities by giving new life to craftsmanship. The beauty of this collection lies in its inspiration from intricate paintings of Pichwai that depict tales from Lord Krishna's life and Miniature Paintings – a notable tradition of Mughal, Rajasthani & Pahari courts.

The exquisite collection features stunning designs which are inspired by stylized flora, detailed ornamentation, intricate strokes, lotus pods, vibrant colours, and ornate frames of these paintings. Each piece has been crafted with the use of variety of techniques like Piroi, Enamel; that adds a hint of modern glamour to these pieces and Gold and Kundan techniques. The use of these techniques adds a touch of majesty as well as delicacy to these pieces. These works of artisanal wonder reflect gloriously on the canvas of an artist's imagination and are an embodiment of embellishment, adding to the grandeur of decking out for the holiday season.

Speaking on the launch of the festive collection, Abhishek Rastogi, Head of Design, Titan Company Limited, says “It’s always been our endeavour to bring to our customers beautifully designed products crafted to perfection. Our latest festive edit, Alekhya is beautifully crafted to elevate every moment of your glorious celebrations. Alekhya is a collection that takes its inspiration from the Indian art forms of Pichwai and Miniature Paintings and celebrated them through new-age meenakari motifs and colours. Every piece in this collection, stands as an ode to the woman of today – celebrating her as the author of her own story, as the karigar of her life. The new collection features resplendent neckwear, earrings, and handcrafted jewellery pieces perfect for women who exude grace. On behalf of Tanishq, we wish all our customers a very happy and prosperous festive season.”