Tata CLiQ Luxury expands its muscle with the launch of Workout Studio, a premium home fitness store

Chandigarh, September 7, 2022:  Tata CLiQ Luxury, India’s premier luxury lifestyle platform, forays into the fitness category with the launch of the ‘Workout Studio’, a premium home fitness store. The platform will serve as a trusted guide in the consumers fitness journey by offering them the best-in-class fitness and wellness brands across categories such as equipment, home gym accessories, and health and wellness.
 
Since the pandemic, there has been a renewed focus on health and wellness, with people increasingly preferring to work out at home. Today's affluent consumer is seeking avenues that provide an all-encompassing lifestyle fitness solution. Given this consumer desire, the platform has introduced this premium fitness store that offers comprehensive fitness solutions ranging from equipment, gear, health and wellness, and fashion. The store aims to inspire and educate the customer on the fitness lifestyle possibilities by helping them savor the best of wellness and embrace slow living.
 
The platform offers easy access to a curated selection of high-tech and high-performance premium fitness products from a wide assortment of brands across various specialized categories. In addition, it will also provide in-depth information related to equipment and routines, as well as an elevated shopping experience.
 
The product catalogue in the machines and equipment category includes treadmills, elliptical machines, exercise bikes, and rowing machines. The home gym accessories section will include products that will help elevate exercise routines, such as resistance bands, balance boards and pads, elevation training masks, dumbbells, exercise balls, and mats. In the health and wellness section, the store will offer massagers, foam rollers, braces and support, and more. All the products have been expertly curated from brands such as Cult, Flexnest, Kosha Yoga, Nordic Track, Octane, Shakti Warrior, TRUE, and Wattbike, among others. Apart from this, customers can also shop for activewear. 
 
Commenting on the launch, Gitanjali Saxena, Business Head, Tata CLiQ Luxury, said, "We are excited to mark our foray into the fitness category with the launch of the workout studio, a premium home fitness store on Tata CLiQ Luxury. There is a growing emphasis on health and fitness, and affluent consumers are constantly seeking avenues to understand and address these needs. As an omni-channel, brand-forward platform, our aim is to equip consumers with the necessary information and products to help them enhance and savour the best of their wellness lifestyle journey. We understand the pulse of our consumers; hence, we introduced this store to offer holistic fitness solutions that include equipment, gear, health and wellness, and activewear. Thus, becoming a one-stop destination for all their fitness requirements."
 
Tata CLiQ Luxury is focused on constantly enhancing the consumer journey while shopping on the platform. The editorial-led fitness store will offer a complete guide to at-home workouts through a variety of content aimed at educating and informing the consumer. The platform will also have a dedicated relationship management team to assist customers who are seeking to purchase high-end equipment by understanding their requirements and needs. Thereby, assuring the customer that their purchases are aligned with their fitness goals.