TECNO Showcases its Signature Series at the World of TECNOlogy

Chandigarh, August 11, 2023: TECNO Mobile – a global premium smartphone brand – is poised to host its much-awaited first edition of an annual event, ‘World of TECNOlogy’, from 11 to 13 August 2023 at DLF Avenue, New Delhi, unveiling the POVA 5 series and MEGABOOK laptop on its inaugural day. The first-ever technology event by TECNO in India will present its diverse range of futuristic products across all product lines and related AIoT categories. The brand will take forward this concept to all tier 1 & 2 cities across major states during the upcoming festive season.

TECNO aims to establish itself as an innovative technology-led brand providing customized solutions to meet the bespoke requirements of Indian consumers via its diverse range of smart devices. Since the beginning of 2023, TECNO has focussed on consolidating and enlarging its product portfolio for the mid-high segment, ranging from INR 20,000 to INR 1 lakh.

The World of TECNOlogy show serves as a unique platform to build connections with digital natives and tech enthusiasts while also augmenting its TECNO community. In its endeavour to build a strong community of followers among zillennials, TECNO is leading the charge in introducing premium technologies at the best value points, thereby democratizing the premium category of smart devices.

Arijeet Talapatra, CEO, TECNO Mobile India, commented, “Over the past six years, TECNO has made its presence felt across India. Exemplifying excellent quality, exquisite appearance and powerful performance, our product portfolio has been acclaimed by more than 20 million consumers. We place great importance on local manufacturing, R&D and talent acquisition for delivering best-in-class indigenous solutions such as the first Made-in-India foldable smartphone. The focus for 2023 is to fortify our product portfolio and make inroads into the premium and ultra-premium segments, led by the acclaimed Phantom and CAMON Series, which have garnered significant appreciation. Through this grand platform, we are now unveiling the much-awaited POVA 5 series and MEGABOOK, launching our festive offerings with a range of products to follow.’’

Commenting on the launch, Ranjit Babu, Director, Wireless & TV, Amazon India, said “With the onset of the festive season, we are taking our engagement with TECNO one step ahead and are pleased to announce the debut of the POVA 5 series in India that caters to the evolving needs of our customers. The smartphone boasts of a premium 3D-textured design with an LED Arc Interface that makes it a design marvel, like no other. Today’s launch reiterates our commitment to provide our customers with the widest smartphone selection across price points. ”