The Royal Enfield 650 twin motorcycles get new colourways with array of make-it-yours options
Five new eye-catching colourways for Interceptor 650 and Continental GT 650 expand personalisation options for potential customers via the Royal Enfield MiY
cityairnews
Mar 23, 2021 04:20
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Ludhiana: Royal Enfield, the global leader in mid-size motorcycles (250cc-750cc), today announced the launch of new colourways on the 650 Twin motorcycles - the Interceptor INT 650 Twin and the Continental GT 650 Twin. The motorcycles will also be available with a host of new MiY options which the customers can choose to personalise their motorcycles. The MiY options include seats, touring mirrors, flyscreen, sump guards and a host of options that add to the style and enhance the riding experience.
Speaking on the new colours of the 650 Twins and the wide ranging MiY options Vinod K. Dasari, CEO Royal Enfield said “The launch of the 650 Twins marked a new chapter for Royal Enfield and for the mid-sized motorcycle segment. The global success of these motorcycles over the last couple of years has been phenomenal with the Interceptor growing the 500cc+ category by more than 4-times in India, and also becoming the best selling naked motorcycle in the mid-sized category in the UK in 2020. The introduction of Make-It-Yours on the 650 Twin motorcycles in October last year further enhanced the personalization possibilities and overall appeal of these motorcycles. MiY unlocks thousands of personalization options and is becoming a game changer for Royal Enfield. We believe that the newly introduced colourways on the Interceptor 650 and the Continental GT 650, along with unique personalisation options via MiY will go a long way in bringing more enthusiasts into the brand fold.”
