This International Women’s Day, TTK Prestige collaborates with influencer to celebrate the exemplary women

One of the aspects of celebrating International Women’s Day is about appreciating every women around us from every walk of life. It is the day we show our appreciation and gratification towards women in our everyday lives; women not just from our immediate family, but from every profession across every strata of society.

In our daily lives, we often come across a host of working women; from the aunty who runs the neighbourhood vegetable cart to the lady traffic cop we pass on our way to work. They are not just symbols of empowerment, but also a reflection of our evolving society. Each one of these wonderful women contribute to the growth of the economy.

This International Women’s Day, TTK Prestige celebrated this exemplary spirit of every women with an admirable influencer-led activation on Instagram conceptualized by Ripple Links. Prestige collaborated with leading food influencer, Chef and Recipe Developer, Saloni Kukreja to create engaging content dedicated to women. 

Acknowledging the role of various women that have been an integral part of her life, she highlighted how her domestic help has been crucial in her growth story. Sharing personal anecdotes, Kukreja detailed how her ‘didi’ was there when she was extremely ill and took care of each of her needs. 

Seeking to showcase her gratitude and display her admiration and affection for her help, the Saloni cooked a special dish for her help with Prestige products, highlighting the brand’s messaging of Jo Apno Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar.

Speaking on the occasion, Dinesh Garg, Executive Vice President – Sales & Marketing said, “This International Women's Day, we would like to put the spotlight on the women who play an equally crucial role in our lives in addition to our family and friends. They make our lives and homes better and contribute to making the home feel special. Preparing a home-cooked meal for them is a warm and personal way of expressing our gratitude and appreciation for them. We encourage everyone to show their appreciation for their house help and be part of our unique Women’s Day celebration.”