Titan pays an ode to the relentless contribution of The Indian Armed Forces

Chandigarh, August 25, 2022: On the occasion of 75 years of Independence and with the objective of saluting our nation’s heroes, Titan Company rolls out ‘Titan Shaurya’ initiative in recognition of the selfless service and sacrifice of The Indian Armed Forces.

Titan’s pan-India initiative is designed with an objective to make Titan products across all brand categories, accessible to The Indian Armed Forces at special offers reserved exclusively for all serving and Retired Armed Forces including their dependants. With an extensive retail footprint of over 2000 stores across the country, The Armed Forces will have a complete access to 10000+ products from the House of Titan across brands with products ranging from watches, jewellery, and eyewear to perfume and Indian dress wear. To avail the offer, the personnel or their dependants need to furnish the original CSD Smart Card at the time of purchase across any Titan retail outlet in the country.

Titan also took the opportunity to unveil the first look of special edition watches inspired by our armed forces. This exclusive collection will be launched by March 2023 and will be available across our online and on-ground retail stores in India.

Honouring the occasion, Air Marshal K Anantharaman VSM, Indian Air Force said, “As India completes 75 Years of Independence, we are celebrating Azadi Ka Amrit Mahotsav. This pioneering effort by Titan to launch "Titan Shaurya" is indeed commendable. We, in the Indian Air Force, share the same passion for excellence as is the prime value of Titan Company. It is my proud privilege to be present here and representing Armed Forces.”

Speaking on the launch,  C K Venkataraman, MD, Titan Company Limited shared his thoughts, “It’s a moment of great pride for Titan to be associated with the Indian Armed Forces. This Independence Day, we aim to celebrate oneness through an acknowledgement of the sacrifices that they make every day. Just like the parent brand, Titan is committed to recognize The Armed Forces’ relentless services, selfless sacrifices to preserve the honour of our Nation by serving them with products that are truly ‘Made in India’. We believe that time is the only way to bring discipline in our lives and we sincerely hope we can bring a smile to every member of The Indian Armed forces through this association and express our heartfelt gratitude in a small way.”