udaan’s Food and FMCG Business achieves over 95pc YoY growth as Kirana stores of Bharat shop online during ‘Mega Bharat Sale’
cityairnews
Nov 23, 2021 04:54
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Chennai, November 23, 2021: udaan, India’s largest business-to-business (B2B) e-commerce platform, today announced that its Food & FMCG Business achieved over 95% YoY growth in October fuelled by the ‘Mega Bharat Sale’ - India’s biggest e-B2B sale event for kirana shops and small retailers across the country. The FMCG business witnessed a YoY growth of over 115% with major demands coming from Bharat.
During the festive month the platform witnessed a 75% jump in retailer participation and over 90% repeat purchase coming from existing buyers. The platform also witnessed major participation from buyers from Tier 2, 3 cities with North India leading in overall sales closely followed by South, West and East respectively.
udaan’s Food Business - comprising of FMCG, staples, and Fresh products - offers over 20,000 products across grocery, beverages, cereals, pulses, spices, edible oils, home & personal care, fresh and dairy categories across major cities.
During the sale period, over 100+ brands and over 5000+ SKUs (Stock-Keeping Units) from small and large fast-moving consumer goods (FMCG) brands were on offer and retailers/ kirana stores transacted digitally and made huge savings on their purchases.
Gaurav Dhawan, Commercial Director – Food & FMCG Business, udaan, said, “Mega Bharat Sale is part of our endeavour to empower the small retailers and kirana stores of Bharat by offering them a vast range of quality products at the most affordable prices. The huge success of the event is a testimony to the value that we have been able to offer to these small kirana stores and retailers, in addition to our customer-first approach, by leveraging technology and eCommerce scale. We will continue to build on the growth momentum and partner with more national and regional brands enabling small retailers of Bharat to grow their business on our platform. We are humbled by the huge response from all participating brands and the retailer community and thank them for the success of our first festive sale event.”
