udChalo acquires Dimentrix to strengthen business intelligence for its consumer platform

Pune, December 4, 2022: udChalo, a leading consumer technology company that exclusively serves India’s defence forces and their dependents, announced the acquisition of software company Dimentrix. This strategic acquisition will augment the start-ups portfolio and accelerate the growth chart using business intelligence via AI and ML-driven data insights to serve its loyal consumer base with tailor-made products.
 
Dimentrix (dimentrix.com) is a Pune-based software company designed to provide data analytics services. With its high-performance business intelligence platform - DeepInsight, udChalo can now rely on getting a unified solution for its teams where they can visualize, analyze, and gain meaningful insights about the business faster and effectively, on any device. This platform encompasses all the data needs, like data discovery, data quality to powerful reporting with predictive analytics, personalized dashboards, secure and easy collaboration, applied machine learning, and mobile BI on one platform.
 
Talking about the acquisition, Vikram Roopchand, CTO, udChalo said, “DeepInsight could not have found a better home. The value of analytics within a B2C enterprise is enormous. Having the right kind of actionable insight delivered to you, at the precise moment when it's needed, is a clear and valuable differentiator from your competition and the final bottom line. With udChalo, Dimentrix can not only bring in ML-driven real-time analytics to the travel segment but also scale up much faster and provide value to a larger segment of customers. I am very excited to begin this transition and I look forward to working with our engineering team as we focus on delivering innovative, affordable solutions that make life simpler for our soldiers.”
 
Ravi Kumar, CEO, udChalo said, “Data and analytics are vital to all business strategies, Dimentrix will bolster our agility, adaptability backed with data science to have informed decisions. This acquisition will further strengthen our goal of using data and insights to provide better and more relevant products and services to our customers. This will catapult our capabilities across the board and reinforce cyber resilience in the organisation."
 
udChalo was first established as a travel company by offering special fares and discounts on flight tickets to the defence personnel of India. Over the time, udChalo has expanded its services to offer a one-stop solution for the segment administering an end to end travel solution encompassing flight, train, bus and taxi on a single platform. Today the site also provides them consumer electronics on the platform, helps armed forces in addressing their issues related to taxation, paying utility bills and providing online coaching for army kids preparing for NEET/ JEE entrance exam.