Upset Hindus are urging Dayton (Ohio) based Eudora Brewing Company (EBC) to apologize and not use Hindu deity Lord Ganesh’s image for its “Samsara Imperial Rye IPA” beer, calling it highly inappropriate.
Distinguished Hindu statesman Rajan Zed, in a statement in Nevada today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Lord Ganesh was highly revered in Hinduism and he was meant to be worshipped in temples or home shrines and not to be used in selling beer. Moreover, linking a deity with an alcoholic beverage was very disrespectful, Zed added.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought; and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
It was deeply trivializing of immensely venerated Hindu deity Lord Ganesh to be portrayed on a beer label with what appeared to be a hop flower on his head and one hand, rye bunch in another hand, and mash brewing paddles on other two hands; Zed added.
In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking. There are about three million Hindus in USA.
“Samsara Imperial Rye IPA” (Bitterness 100+ IBUs, ABV 9.5%, Color Pale Gold) is stated to be “brewed with rye malt, which gives it a sharp, slightly spicy malt character. A unique blend of four American hop varieties boost the bitterness levels and make for truly unique hop flavor and aroma profiles”.
EBC, whose tagline is “Brew Goodness”, claims to be “Dayton’s first and only customer brewing facility and nano-brewpub”, where “YOU can be the brewmaster” (Anyone over the age of 21 is welcome to come in and brew their very own batch of beer).