Vedanta rolls out social transformation campaign
The campaign titled aptly showcases the essence of Nand Ghar
cityairnews
Jul 8, 2021 08:22
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Chandigarh: Vedanta is rolling out a social transformation campaign through its flagship project, Nand Ghar, focused on key areas of Health, Education, Nutrition, Women Empowerment & Hygiene. The campaign titled #ForABetterKal aptly showcases the essence of Nand Ghar, aiming to bridge the gap between urban and rural India.
As part of the campaign, the company will be unveiling five videos paying tribute to frontline workers of Nand Ghar who are working tirelessly towards upliftment of communities. The Nand Ghar project - run under the aegis of the Anil Agarwal Foundation - is transforming the Anganwadi ecosystem in collaboration with the Union Ministry of Women & Child Development.
The campaign, conceptualized and created by McCann World Group, throws light on services such as education and new e-learning modules introduced across villages to ensure continuity of early childhood education even during the lockdown. These modules that were previously only seen in urban cities are now being implemented successfully in villages through the ardent efforts of the Nand Ghar team. Another video showcases the advanced healthcare facilities provided to the communities.
Medical services that were a distant dream for these villages are now seeing the light of day due to the Nand Ghar project.
Ms. Priya Agarwal Hebbar, Director, Vedanta Resources said, “Vedanta Nand Ghars are working towards providing the best nutrition, healthcare, education and skilling for children and women in rural India to help them grow and become self-sufficient.”
Prasoon Joshi, CEO & CCO McCann Worldgroup, India said, “With the launch of the second phase of this campaign, a new dimension to this relationship will be added.”
