VRX expands its service network in Punjab, bringing world-class vision care closer to regional customers

Ludhiana, July 4, 2024: Vision Rx Lab, a leading provider of innovative ophthalmic products, has announced the opening of two new service centres in the state of Punjab, in the cities of Chandigarh and Amritsar. This expansion aims to better serve the growing demand for vision care products in the region by offering improved accessibility and faster service.

Vision Rx’s move brings their global brand, Nova Eyewear, within easier reach of customers in Punjab. Having a presence in more than 38 countries, Nova Eyewear is known for its wide range of cutting-edge vision solutions, spanning advanced digital lenses, stylish frames, powered sunglasses, and safety eyewear. Catering to all ages, genders, and lifestyles, Nova Eyewear combines world-class vision technology with the latest trends in frames and sunglasses.

One of Nova Eyewear's key products is the Nova Combos range, offering a convenient and affordable one-stop solution for purchasing advanced lenses paired with trendy frames. The brand also specializes in the Sun & Sports range, featuring customized lenses designed specifically for curved sunglass frames and high-curvature sports sunglasses, ensuring exceptional optical performance with prescription lenses.

The brand also has a lineup of new-age vision solutions like Nova Color, which enhances color perception, and Nova Pilot, specialty lenses designed for optimal pilot vision. Nova Golf caters to golfers seeking peak performance on the course, while the revolutionary Nova Ai lenses leverage AI technology to deliver the ultimate in progressive lens precision.

Milind Jadhav, Head of Vision Rx Lab Business noted: “Vision Rx Lab is committed to making world-class vision solution accessible to every individual across regions and this expansion is one such significant step towards our goal. This expansion will allow the residents in the region to receive highly quality eye care products they deserve conveniently closer to their home.”

VRX's expansion in Punjab signifies a commitment to providing superior vision care solutions to tier 2 and tier 3 cities in India. With two new service centers and their innovative Nova Eyewear brand, VRX is poised to become an even more prominent player in the regional vision care market.