Women now have an average of 12 life goals, up from 5 in 2019

Pune, March 5, 2024: Bajaj Allianz Life Insurance, one of the leading private life insurers, revealed compelling insights from the Women Demographic of the Bajaj Allianz Life India’s Life Goals Preparedness Survey 2023. The survey observed more than 2X increase in the average number of Life Goals of Indian Women across both metros and non-metros, slightly higher than men. An overwhelming 86% of respondents prioritized work-life balance, followed by children’s education, owning a dream home, health, fitness and travel goals.
 
This specialized cohort edition, part of the broader Bajaj Allianz Life Insurance’s Life Goals Preparedness Survey 2023 mapped over 40 life goals across diverse demographics. It offers in-depth insights into how Indian women are navigating their paths towards realizing their aspirations amidst evolving societal norms and economic conditions.
 
The study revealed that providing financial security for family is the top life goal, with 71% women prioritizing it. The findings also state that 46% of women express uncertainty about realizing their life goals, an increase from 39% in 2019, suggesting a confidence gap that is wider than that observed in men. 49% of women seek detailed expert advice for financial planning.
 
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, “The rise of “me” along with “we” lifegoals amongst the women segment, provides a broad direction for the BFSI ecosystem for meaningfully catering to the changing aspirations. Keeping this in mind, Bajaj Allianz Life has been curating relevant propositions for women segment including the women-centric variant for our flagship product or special pricing for term plans”.