YES Bank adds to festive warmth with YES Family - a proposition to fulfil every family member’s needs
cityairnews
Oct 26, 2021 09:09
0
Chandigarh, October 26, 2021: Celebrating togetherness this festive season, YES BANK has launched its YES Family proposition enabling customers to care for the well-being of everyone in their family – with bespoke services and privileges meant to be enjoyed together as a family.
Packed with unique benefits and exclusive offerings, YES Family has been thoughtfully curated to make everything from shopping and dining together to availing loans more convenient and rewarding for customers.
Among the key attractions of the proposition are: family healthcare benefits; dedicated Relationship Manager for the entire family; flexibility to maintain minimum balance across family accounts; free domestic ATM withdrawals, fee waivers on digital transactions; YES Rewardz points on banking transactions that can be transferred within the family, and exciting cashback and lifestyle offers, among other features.
The proposition is available across YES Prosperity, YES Premia and YES FIRST programs – each of which is designed uniquely to cater to different customer segments.
Commenting on the launch, Prashant Kumar, MD&CEO, YES BANK, said, “As family lifestyles witness a dynamic shift, we see enormous potential for family banking to evolve and keep up with the times. Recognizing that the financial needs and expectations of the modern family unit have changed, YES BANK has endeavoured to curate a program that reflects current realities and factors in practical considerations that come with intra-family financial interactions today. With YES Family, customers of varying income levels can collaborate and coordinate their spending together with their families, creating the opportunity for all family members to learn smart spending and fiscal responsibility. Through this proposition, we envisage increasing our monthly retail customer acquisition by 15% till December 2021.”
