YES BANK introduces ‘iris by YES BANK’ to re-define Mobile Banking Experience for customers

Mumbai, August 17, 2023: YES BANK today, introduced its state-of-the-art mobile banking app, iris by YES BANK that aims to redefine the country’s digital banking landscape.
 
Designed to cater to both existing and new customers, the app heralds a new era of convenience, efficiency, and personalisation by enabling customers to access over 100 features and services in just a few clicks, on a single platform.
 
Equipped with a host of exciting features, the app comprises a sleek and intuitive user interface that aims to offer a simplified banking experience for users of all age groups, and backgrounds. Moreover, it also ensures utmost safety of the customers' financial data by incorporating best-in-class safety features like - Biometric Authentication, Sim-Binding as well as a 2-factor Verification.
 
iris by YES BANK is a comprehensive financial proposition that has been co-created based on the valued feedback received from YES BANK customers. The Bank demonstrated a keen understanding of the feedback that was shared and leveraged its technological prowess to design a solution that empowers customers to fulfil their banking requirements while on the move. The app resonates the Bank's commitment to create a digitally empowered ecosystem within the country and serves as a testament to offer state-of-the-art digital solutions that improve the overall banking experience for its valued customers.
 
Speaking about the all-new app,  Prashant Kumar, Managing Director & CEO, YES BANK said, “We, at YES BANK take pride in our ability to leverage technology to bring forth path-breaking solutions that offer customers with a holistic banking experience. iris by YES BANK is yet another step in the same direction which aims to transform the way customers avail banking-related services. It is pertinent to note, that the app has been developed in-house based on feedback from our customers, which makes it a unique proposition in terms of features, user experience, and benefits. It echoes the Bank's unwavering focus on ushering in a digital revolution in the country, while also strengthening our reputation as a leader in the ever-changing financial landscape. Given YES BANK’s strong track record of setting new benchmarks for digital excellence, I strongly believe, the app will appeal to users of all age groups by empowering them with a comprehensive banking suite that caters to their diverse banking requirements.”