Youth Icon King Unveils new collection Campus OGs by Campus Activewear

New Delhi, May 6, 2023: Hip-Hop royalty and chart-topping rapper, King, join hands with Campus Activewear Ltd., the leading footwear brand, to unveil Campus OG collection - the ultimate fashion accessory designed for youthful self-expression. This collaboration represents a fusion of music and fashion, combining King's iconic style and creative expression with the state-of-the-art designs and trendsetting footwear expertise of Campus Activewear.

 
Performance artists, especially rap & hip-hop icons, have always been at the forefront of fashion-forward expression, using statement pieces as their artistic canvas. These fashion items are not just accessories, but powerful symbols of creative self-expression, allowing artists to flaunt their unique personas and exude an air of unshakable confidence. Drawing inspiration from this rich cultural legacy, Campus Activewear proudly presents the Campus OG collection, a stunning fusion of style and attitude. Just like how hip-hop icons have used fashion to make their mark, the 'Campus OG' collection is set to empower the youth with a fashion statement that amplifies their confidence and showcases their individuality with flair.

 
Known for his unparalleled talent and influence in the rap industry, King has always been a trendsetter in both music and fashion. With a nostalgic affinity for Campus shoes from his childhood, King's collaboration with Campus Activewear for the 'Campus OG’ collection is a heartfelt expression of his personal connection with the brand. "Fashion is a powerful means of self-expression," shared King. "These shoes go beyond just looking good; they embody my creative expression and intend to empower the youth to showcase their unique style. I am thrilled to partner with Campus Activewear, a brand that is known for their comfort and style. I am delighted to create a collection that represents my passion for both music and fashion."
 
Speaking on the collaboration, Nikhil Aggarwal, CEO of Campus Activewear Ltd said "We are thrilled to announce our collaboration with the hip hop icon and true fashion maven, King for our Campus OG collection. This range is not just about fashion, but a powerful means of self-expression, allowing individuals to showcase their unique personalities and radiate confidence. With King's creative input and passion for both music and fashion, this collaboration promises to be a perfect blend of his iconic style and our brand's ethos. We are excited to unveil this collection and encourage youth to embrace their individuality with pride."