Zighrana ties up with Khazana; offers its stunning collection of traditional Indian attar & eau de perfume
In a symphony of scents and cultural enchantment, Zighrana, a rising star among luxury perfume brands, has embarked on a captivating collaboration with Khazana, the esteemed lifestyle brand of Taj Group of Hotels. This union aims to offer a mesmerizing collection of traditional Indian attar and eau de perfume, inspired by the opulent cultural heritage of India.
City Air News
May 24, 2023 01:04
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New Delhi, May 24, 2023: In a symphony of scents and cultural enchantment, Zighrana, a rising star among luxury perfume brands, has embarked on a captivating collaboration with Khazana, the esteemed lifestyle brand of Taj Group of Hotels. This union aims to offer a mesmerizing collection of traditional Indian attar and eau de perfume, inspired by the opulent cultural heritage of India.
The harmonious alliance of these two eminent brands allows customers to embark on an olfactory journey that reveals the beauty and grandeur of Indian culture through Zighrana Perfume's luxurious fragrances. It is not merely a fragrance but a celebration of the One District One Product (ODOP) initiative in Uttar Pradesh and the coveted Geographical Indication (GI) tag of Kannauj, where the art of Attar-making thrives.
Zighrana, an illustrious veteran with a century of perfume-making expertise, launched earlier this year, casting its spellbinding fragrances from the historic city of Kannauj, Uttar Pradesh. In a momentous collaboration, it joined forces with the renowned celebrity chef and Michelin star recipient, Vikas Khanna.
Speaking about this launch and the collaboration with Khazana, Swapnil Pathak Sharma, the CEO of Zighrana, expressed, 'Our perfumes are more than a mere scent. Through Zighrana, we strive to capture the essence of incredible India, personifying the essence of Kannauj and sharing it with the world. We aim to showcase the traditions and legacy of Kannauj's perfume-making families, infusing a touch of luxury into the lives of our customers.'
She further added, “This collaboration with Khazana holds a special place in our hearts, as it enables us to reach a broader audience and adds an extra layer of charm to our cherished journey.”
